The group marketing project

The group marketing project

Are decided group roles:

Darrel Fox: Project Manager/Web Development/Flash
James Veale: Co-Production Manager
Matthew Knight: Co-Production Manager
Carmen Tse: Research & Development/ Company Image

We filmed footage of us throwing a screwed up piece of paper to each other and when we each unfolded it and showed the bit of paper to the camera it had our individual job roles…

This required some editing to make it flow …but the idea being that it would be seamless and on a loop when put in profiles page of the website.




So in our group we decided on a name (par four) and a variety of ideas to do with a spoof viral advertising company…we looked at some examples websites such as eatmail, Viral Factory and rubberrepublic that were researched by Carmen.

So the plan was to go away and make a few funny clips, after looking at the existing marmite adverts and there website etc… I came up with this:




I chose to do it because a lot of the existing marmite adverts seem similar to viral adverts already, The idea being that it would be slightly over the top and in your face taking the slogan of “love it or hate it” in its simplest literal context.

After researching into viral adverts a bit more I realised that it is better to break the conventions of a normal advert if possible and give the viewer an unexpected twist at the end. This clip was shown on “UKTV g2”:

http://totallyviral.uktv.co.uk/clip/196

The other advert we did was one for Plymouth University:





Darrell created the web layout and the others concentrated more on the text and content.



After talking to our tutor Hugo it appeared that we had more time to do the work than expected, however this was changed in a later email back to the original presentation time. Matt was due to work Monday morning, and I injuring my knee over the weekend and had to get it checked at the hospital... so given the circumstances we were given an extra day.
Matt was left in charge of the marketing side of things (being as he did a marketing degree)- to come up with the presentation and what to say on the whole, also in charge of some of the web content.

The presentation went ok, strange to have to pretend to be a marketing company instead of talk about how we had put the project together… thank full though that this is one less project to worry about.

Here is a list of our research:

http://www.nmk.co.uk/article/2003/04/02/viral-marketing
http://news.bbc.co.uk/1/hi/programmes/click_online/5179166.stm
http://news.bbc.co.uk/1/hi/uk/4547680.stm
http://www.nmk.co.uk/article/2003/04/02/viral-marketing
http://www.ideasfactory.com/business/marketing/know_it/feature7.html

http://www.tamba.co.uk/portfolio.asp
http://www.davechaffey.com/Internet-Marketing/C8-Communications/Viral-marketing/Viral-marketing-research-survey
http://viralchart.com/movies.php
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://www.theviralfactory.com/
http://www.marketingterms.com/dictionary/viral_marketing/
http://www.leeanddan.com
http://www.dsemotion.com
http://www.channel4.com/learning/microsites/I/ideasfactory/germ/about.htm
http://www.hotcherry.co.uk/www/index.php
http://www.eatmail.tv/site/main.htm
http://www.rubberrepublic.com/casestudies/polarbearparking
http://viralchart.com/movies.php
http://www.10yetis.co.uk/viral-marketing.html
http://www.marketingsherpa.com/sample.cfm?contentID=3225